Judy Craymer's new musical, VIVA FOREVER, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, is to be directed by one of the most illustrious British theatre directors Marianne Elliott.
In confirming the announcement, Judy said: "I am delighted that Marianne has agreed to direct VIVA FOREVER. With her theatrical aptitude for exploring strong women and their relationships and her meticulousness to detail she is absolutely the right person to direct this new musical which is all about female friendship, celebrity and fame. I'm so happy to have her on board, together with Jennifer Saunders, who has written the musical."
Simon Fuller, the Spice Girls' manager, said, "The girls and I are delighted that one of the most brilliant female theatre directors Marianne Elliott is to direct VIVA FOREVER. Judy, Jennifer and now Marianne, make an eminent team.'
VIVA FOREVER is produced by Judy Craymer in association with Universal Music, Simon Fuller and the Spice Girls.
VIVA FOREVER, a romantic comedy musical, based on the songs of the Spice Girls, is expected to open in the West End towards the end of 2012.
